What We Do

We think about our work in terms of the outcomes it provides for our clients.

We collect the relevant data our clients need to develop strategy and inform decisions.

We establish baselines and track attitudes over time to enable adjustments.

We develop messaging that mobilizes supporters and persuades the middle.

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How We Do It

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Qualitative Research

Best used for understanding the why behind people’s attitudes, values, and reactions to messaging.

  • Structured discussions with small groups

  • One-on-one discussions with key stakeholders

  • Asynchronous interviews and exercises with key audiences

  • Strategic review and summary of existing research.

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Quantitative Research

Best used for measuring current attitudes and developing strategies to shift them.

  • Traditional survey research

  • Analysis of subconscious and conscious reactions to messaging

  • Rigorous assessment of messaging and program impacts.

  • Measuring impact and sorting causality from correlation.

  • Statistical clustering to identify like-minded audiences.

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